Wausau Paper® found its beginnings in 1899. Since then the company and its products have evolved along with the paper industry as a whole. Using a highly-customized WordPress as the content management system that backs 11 decades of information, we created a website that tells the story of the brands, products, and people who power this amazing organization.
Designing the User Experience
Digital sketches using the iPad app Paper help us flush out the pages and content of this massive website. With over a dozen brands and thousands of products, a well-crafted content architecture is critical in making sure the user experience remains clean and intuitive.
Building Interactive Prototypes
Interactive wireframes help to further the user experience study. Full click-through pages let us test user flow pathways through the site.